Switzerland Tourism offers Grand Tour for summer 2015

In order to offer the best experience of the summer season in the country, Switzerland Tourism is offering the Grand Tour of Switzerland - a journey of the country, spanning more than 1,600 km. This was announced by Urs Eberhard, Executive Vice President - International Markets & MICE, Switzerland Tourism, at an event in Mumbai to inform the travel trade about the tourism plan for 2015.

The Grand Tour combines the highlights of Switzerland in one journey and provides insights into the destination’s natural beauty and culture. The tour covers popular attractions like Zurich, Davos, St Moritz, Ticino, Lake Geneva, Jungfrao, Lucerne, and Geneva, which can be explored through self-drive. A Grand Train Tour of Switzerland can also be undertaken using the Swiss Travel System, consisting of the country’s renowned railways and other public transport.

Eberhard said, “The recent study by ITB World Travel Trends Report 2013 indicated increase in road touring by 27 per cent from 2009 to 2013. A round trip in one or more countries is becoming one of the strong driving forces in international tourism. Switzerland is highly suitable for such a tourist product since there are few countries that offer attractive landscapes and cultural diversity at close distances from each other. We have excellent road infrastructure, which ensures easy driving and thus makes the trip more enjoyable. With the Grand Tour, we look forward to a great 2015.“

Source: http://goo.gl/7ivlWA