Advances in Data, Analytics and Technology Are Creating Exciting Opportunities for Growth in APAC’s Travel Industry

Asia is a complex and fragmented market with vastly different types of consumer behavior, languages and cultures. With rapidly changing technological development, the increase of low cost carriers in the region and the capability of the middle class to travel further, the possibilities of travel in Asia are becoming limitless.

But the question remains, how can travel brands tackle such a diverse market?

The revolution in data and analytics is changing what brands know about their customers. At the same time the growth of mobile use by travel consumers’ means that travel brands can service and sell more and for longer. According to a study by LeNovo, about 59 per cent of the respondents in Asia said they searched for travel accommodation online via mobile devices – 13 per cent above global average.

However, as Tim Gunstone, MD, EyeforTravel highlights, “In the battle to win the travel customer, if you don’t use both mobile and data to send contextualised communications then you risk losing customers to the travel companies that do”.
Source: http://goo.gl/DkRnu6