High Profile Speakers Confirmed for PATA Annual Summit 2015

The Pacific Asia Travel Association has gathered together key industry thought leaders from around the world to share their insights and knowledge during the PATA Annual Summit 2015, hosted by the Leshan Municipal People’s Government. The conference will explore the challenge between increasing tourism growth and the appropriate management of heritage and cultural sites and attractions.

PATA CEO Mario Hardy said, “Leshan, with its rich culture and beautiful natural landscape, is the perfect setting to bring together such a diverse and exciting group of speakers who will share their thoughts on the responsible development of travel and tourism within the region. This is a great opportunity for members, non-members, media and partners to network, learn and discuss the challenges the industry will face with the rapid and vast growth of the tourism sector, especially in the Asia Pacific region.”

Xu Jing, Executive Secretary of the General Assembly and the Executive Council, World Tourism Organization (UNWTO) and Regional Director for Asia and the Pacific, UNWTO, will deliver the keynote address at the conference, where he will provide his views on the theme of this year’s conference, New Dimensions of Heritage and Culture Tourism.

Source: http://goo.gl/oS5EsN