Korea Tourism conducts annual incentive roadshow for MICE travel

Korea Tourism Organisation (KTO) organised its annual incentive roadshow for MICE travel at the Trident Nariman Point hotel in Mumbai. Overall event was attended by more than 250 top MICE travel agents, event planners and corporate.

The roadshow began with a half day travel mart where 10 Korean exhibitors showcased their new products and offerings for the Indian audience. Amongst the exhibitors were two regional tourism boards namely Busan Tourism Organisation (BTO) and Jeju Convention & Visitors Bureau (JCVB). The DMC’s who participated in the roadshow were U.S. Travel, Jane Tour & DMC, Kim’s Travel Service, Bosuk Tour, Hana Tour, JBT Korea and music performance group ‘LIN’.

During the travel mart more than 100 travel agencies met all the suppliers and received new product information from the tourism boards. The platform gave a good opportunity to the agents to know more about Korea’s MICE offerings and they will be exploring the possibilities to send groups to Korea this season. The exhibitors were very pleased with the overall response they received from the Mumbai market.
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