Brand USA announces international Culinary Tourism campaign

As part of the launch of the Culinary Tourism strategy, Brand USA will unveil its ‘Flavours of the USA’ digital platform on its consumer website, stated a release. This culinary content hub will include gastronomic-inspired travel offerings from all 50 states, the District of Columbia, and the five territories. The site will provide international travellers easy access to culinary-inspired US travel itineraries, a calendar of US food festivals, events, and wine and beer trail details, as well as recipes of regional cuisine from top chefs, tips on dining etiquette, etc. Majority of the featured content on the site is being provided by the James Beard Foundation through its partnership with Brand USA.

The content focuses primarily on recipes from the James Beard Foundation website and videos from restaurants who have received the James Beard America’s Classics Award.“Culinary Tourism is a way for international visitors to experience the diversity of America through our cuisine,” said Christopher L. Thompson, President and CEO, Brand USA. “By promoting exceptional gastronomic offerings, such as those created by the America’s Classics Awards recipients, we hope to inspire travellers from around the world to visit and experience the USA, one dish at a time,” he added.
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