PATA CEO Challenge 2015 to be conducted in association with TripAdvisor

   

Pacific Asia Travel Association (PATA) has come together with TripAdvisor for the PATA CEO Challenge 2015. PATA is looking for new and emerging destinations to take part in the Challenge, and the two winning entries will work with TripAdvisor to develop and create digital marketing campaigns to showcase the respective destinations to the global audience of the travel website, each valued at USD 500,000.

The PATA CEO Challenge 2015 aims to promote and enhance the number of visitors to emerging destinations (regions, states, or provinces, and Tier-II/III cities), and enhances tourism development in the most sustainable manner, as per a release. Countries and Tier-I cities are not qualified to participate. Both PATA member and non-member organisations and destinations can participate.

Mario Hardy, CEO, PATA, said, “There are hundreds and thousands of destinations that are known, visited and experienced by world travellers. However, there are even more destinations that are ready to be discovered and deserve to be recognised for their authenticity and beauty. PATA, through the PATA CEO Challenge 2015, is honoured to highlight these new and emerging destinations.“

Sarah Mathews, Head of Destination Marketing APAC, TripAdvisor, stated, “As the world’s largest travel site with 340 million unique monthly visitors, TripAdvisor is committed to working with destinations across the world to showcase their story to travellers from around the world.  By working with PATA on the CEO Challenge 2015, our aim is to support destinations who have great tourism offerings and the desire to present their story.”
Read More: http://goo.gl/JWDA8V