SpiceJet's new promoter Ajay Singh prunes top management, gives more power to middle-level executives

MUMBAI: SpiceJet's new promoter Ajay Singh has pruned its expensive top management in the last few months and given additional powers to executives in the middle rung in what his colleagues are calling a "more fluid" and "cost effective" work strategy.

Singh has also brought in old associates, not necessarily from the airline industry, to handle crucial functions.

One such example is Debojo Maharshi, who joined as a marketing consultant after the airline's head of marketing and branding Solomon Wheeler left in March to join mobile-maker Lava International as a vice-president. Maharshi is now what his colleagues at SpiceJet are calling its "acting chief marketing officer", although there has been no formal internal or external announcement of the same.Maharshi runs a Delhi-based software firm called Interactive12.
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