Why investors are betting on new-age innovative travel portal start-ups like TravelTriangle & Routofy

For the past 15 years travel portals have revolutionised a hidebound industry, giving consumers the power to search for and book air, rail and even bus tickets online. Not content with that, these ventures then took the next step, giving users a platform to find ways to book hotel rooms and even holidays without the discomfort of long queues or visits to offices.

Having seen these businesses grow and redefine the contours of travel, a new clutch of entrepreneurs is buzzing about trying a range of new business models. If the MakeMyTrip-driven phase was mostly transaction driven, this time around startups are taking a crack at something new.

"Most online travel ventures have been traditionally transactional in nature," says Deepak Wadhwa, chief executive and cofounder of WeAreHolidays, an online travel discovery startup. "Holidays aren't transactional...we focus on discovery of holidays, itineraries and real trips taken by our community members."

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