Amadeus report forecasts 6 traveller personalities for 2030

Tracking the various traveller traits and segments to understand tomorrow’s travellers, Amadeus has come up with a report, Future Traveller Tribes 2030 that has identified six distinct traveller personalities. Social Capital Seekers, Cultural Purists, Ethical Travellers, Simplicity Searchers, Obligation Meeters, and Reward Hunters are the six categories of personalities that travellers will fit in, the report states. The report, which states that by 2030, more than 1.8 billion people will travel internationally every year, has been written by global consumer trends consultancy, The Future Foundation.

Explaining each personality, the report says that Social Capital Seekers will structure their holidays almost exclusively with online audiences in mind, relying heavily on peer reviews and recommendations to validate their decisions. “A whole new market may open up based on profile-boosting breaks, filled with consciously feed-friendly moments,” the report adds about this group. Cultural Purists are the kind of travellers who will look at holiday-making as a chance to immerse oneself in an alien culture, where enjoyment of the break depends on the authenticity of the experience.
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