Vistara offers hotel deals, loyalty programme as competition with Jet Air intensifies

MUMBAI: Vistara, the joint venture carrier between Tata Sons and Singapore Airlines, has stepped up marketing campaigns and offers on its loyalty programme, intensifying the competition with Jet AirwaysBSE -0.76 % to woo and retain passengers.

India's newest airline, which started services on January 9, is also looking at fly-and-stay tie-ups with Taj Hotels Resorts and Palaces, owned by Tata, and partnerships with international carriers.

"We have begun a new marketing campaign since the last three weeks. It is mostly in the online, radio, print and outdoor space. There are no plans yet to launch a television campaign," chief commercial officer Giam Ming Toh told ET.
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